Independent Ecommerce & Digital Marketing Consultancy
eCommerce. Marketing. Leadership — Delivered.
I help ambitious brands unlock their next stage of growth by stepping in as a fractional ecommerce and marketing leader. Whether you’re navigating change, scaling quickly, or need senior support without the overhead, I bring the strategic leadership and hands-on expertise to keep momentum high and results on track.
With over 15 years’ experience across digital marketing and ecommerce — particularly in the wine, drinks, and lifestyle sectors — I’ve worked with businesses of all sizes to build, grow, and optimise. From performance marketing (Google Ads, Meta), Shopify development, and CRM strategy to team structure and customer journey design, I combine commercial thinking with creative execution to deliver meaningful impact.
In interim roles, I lead ecommerce and marketing teams on a part-time basis — assessing what’s working (and what’s not), building a clear roadmap, shaping the right team structure, and handing over once everything’s running smoothly.
Alongside these embedded roles, I also offer tailored packages focused on specific areas of marketing — from Google Ads and Meta campaign management to ecommerce audits and strategic planning. These can run as standalone retainers or bolt-ons to broader workstreams. I also provide training and mentoring for in-house teams, helping to upskill talent and embed capability where it’s needed most.
Based just outside Shrewsbury in Shropshire, I work with both local and national businesses. While I often deliver work directly, I also collaborate with a trusted group of associates to scale support flexibly. This isn’t an agency setup — it’s a practical, collaborative model designed to give you the right expertise at the right time.
Whether you need help leading a team, unlocking performance in your marketing channels, or building a foundation for sustainable growth, I bring the clarity, experience, and energy to help you move forward — with confidence and control.
eCommerce Services
eCommerce Strategy & Platform Consulting
From £50 per hour
Choosing the right eCommerce platform is critical to your brand’s success. I offer independent advice to guide you through platform selection, setup, and long-term planning. Whether you're starting from scratch or scaling an existing operation, I’ll help you avoid costly mistakes and build a roadmap aligned to your goals. With deep experience across Shopify and broader ecosystems, I deliver tailored strategies that put your brand, your customers, and your profitability first.
Shopify Builds, Migrations & Optimisation
Full builds from £1495
Your Shopify site should be more than just a shopfront — it should be a growth engine. I manage complete Shopify builds, redesigns, and migrations with a focus on performance, user experience, and conversion. Whether you need a brand-new store, a site migration without losing SEO equity, or ongoing optimisation to increase sales, I deliver clean, scalable solutions. Every build is designed to be as functional as it is beautiful, empowering your business to thrive.
Process Improvement & Site Performance Audits
Site audits from £245
A smooth, high-performing website starts behind the scenes. I audit your site, systems, and workflows to identify friction points that could be costing you sales. From checkout optimisation to operational efficiency, I uncover areas for improvement and deliver clear, actionable recommendations. Whether you need a one-off site audit or a full process transformation plan, I help you create a seamless customer journey and a backend operation that supports sustainable growth.
Marketing Services
Paid Advertising
From £295 per channel per month
I create and manage high-performing ad campaigns across Google PPC, Meta (Facebook and Instagram) Ads, and Amazon Ads. Every campaign is designed to drive qualified traffic, maximise return on ad spend, and grow your brand. Whether you're launching new products, building brand awareness, or scaling an existing store, I combine data-driven targeting with creative execution to deliver real, measurable results. From setup to ongoing optimisation, I manage the process so you can focus on running your business.
Email Marketing
From £50 per hour
Email remains one of the highest-ROI marketing channels — but only when done right. I build automated Klaviyo flows, segmented campaigns, and conversion-driven email strategies that nurture your customers and increase lifetime value. From welcome series to abandoned cart recovery and promotions, I help you turn subscribers into loyal buyers. Every email strategy is tailored to your brand tone and customer journey, designed to strengthen relationships, drive repeat sales, and grow sustainable revenue streams.
Campaign Strategy
Marketing audits from £245
Great marketing isn't just about running ads — it's about planning campaigns that work together to drive growth. I develop full-funnel marketing strategies that align your paid media, email marketing, and brand goals. From initial creative direction to performance analysis and ongoing optimisation, I ensure every piece of your marketing ecosystem is working together. With clear roadmaps, KPIs, and regular insights, I help you build smarter campaigns that deliver consistent, scalable results across all channels.
Everything Else
Fractional eCommerce Management
From £50 per hour
I provide expert fractional ecommerce management to help you grow and scale your online store without the cost of a full-time hire. From strategy and site optimisation to customer experience and digital marketing, I manage the critical areas that drive revenue and retention. Whether you need support launching a new site, optimising existing operations, or scaling up, I bring hands-on leadership and proven systems to deliver results. You stay focused on your big picture goals while I handle the day-to-day performance and growth.
AI Consulting
From £50 per hour
I offer tailored AI consulting services to help you harness the power of artificial intelligence for real business results. From identifying opportunities and selecting the right tools to implementation and training, I guide you through every stage of the process. Whether you're streamlining operations, enhancing customer experiences, or exploring new growth strategies, I combine technical expertise with practical insights to deliver measurable impact. I manage the complexity so you can focus on scaling your business with confidence.
Digital Marketing & eCommerce Training
Training packages from £395
I deliver hands-on digital training to help you and your team master the tools and strategies needed to succeed online. From ecommerce platforms and digital marketing to AI tools and analytics, I create customised training sessions focused on real-world application and results. Whether you’re upskilling a team, launching a new project, or improving performance, I combine expert knowledge with practical teaching to drive real change. I handle the planning and delivery so you can focus on growing with confidence.
Independent Ecommerce & Marketing Consultancy
With over 15 years of experience in ecommerce and digital marketing, we help businesses grow with clarity, focus, and real-world execution. Based in Shropshire, we’ve built and scaled online operations across multiple sectors — including taking an independent wine business from a modest online presence to over £5 million in revenue.
While wine and drinks remain a core strength, our work spans a wide range of industries — from ecommerce and retail to AI consultancy and digital training. We support brands at every stage of growth: launching new products, entering new markets, optimising ad spend, improving conversion, and building systems that scale.
Our approach is collaborative, hands-on, and commercially driven. Whether we’re managing paid media, optimising a Shopify store, or delivering training for in-house teams, we focus on measurable impact — helping you move faster, smarter, and with confidence.
Brands we've worked with include: Abarth Cars | Virgin | Tanners Wines | Cross Pens| Ted Baker | The Jockey Club & Many More
Get In Touch
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